In addition to mass adoption, at the core of the ultimate success of the project, Cheddar will set aside a percentage of every token purchased to award scholarships to students who would not otherwise be able to further their collegiate enlightenment period due to a compromised financial condition.
Cheddar can be earned various different ways. By making purchases on and off campus, sharing the Cheddar message on social or other media outlets, brand ambassadorships, holding philanthropic events through your Sorority or Fraternity. Just to name a few! The largest Cheddar awards and rewards will go to those in the Cheddar community that post random acts of kindness either of themselves or anyone else. Videos can be uploaded to the site or app and the Cheddar community will vote on who will win “The Cheddar Challenge”.
